Search Engine Algorithm

Google:
- Backlinks from high pagerank pages.
- Backlinks from pages with less than 20 other links.
- Link only trusted sites.
- Good anchor text.
- One-way links.
- Good sitemap.
- Unique contest.
- Update your site.

Yahoo:
-Meta tags match contest.
- Work on keywords
- Backlinks from homepage better.
- Good anchor text.
- Yahoo directory listing
- How long website online
- Place keywords top of the page

MSN:
- As many backlinks as possible.
- Rich contest
- More pages
- Sitewide backlinks
- Links from
directories
- Popular keywords
- Ignore Google pagerank
- Update website more often

Web content as important element of a website

The companies and people want establish web presence? Have you access the website online and looking for quality content ? When you access the website, user usually reading the content not the design.

It is the mirror of the website that usually visit by the visitor. The user browse the web as to research information on particular subject matter. The web content should provides a variety of rich information and resources. The user scan few headings/paragraphs and decide to what content they need.

What is web content? Website content is the textual, visual or aural content that encountered on the website. Web Content is a web design process that needs to consider in designing a website. Web content is the important element of a website that need to be consider and need to be detail.The web content should inform and communicate to the user. Content should not require any additional presentation tags or styles to fully convey its message. A Website should create informational front page with quality content. The web content should be best written and use grammar and words that can find in the dictionary. There is two form of web content: A static web content is consist of information that rendered web content identically each time they gained access. A static document is simply any web page that is saved to disk and passed back to a requesting browser without changes. Dynamic web content rendered differently based on specific user input. A dynamic web page is a web page which has content that is changed by a program or script at the time the page is requested. If you request for the number of pages that are actually view, I expect that majority of pages today are dynamic. What web content provides? Web content provides a variety of information on the World WideWeb .The content should be simple, clear and with direct sentence. The content should be updated that convey messages of the user. The web content should connect with the readers and message is clear. The web content should identify that they are writing for real people and avoid words that are insensitive and not intimidating.Why people surfing the website? The website should identify the target reader and know their purpose. This make easier to identify the value of the site. The user access the website because they search information on the Internet that requires a familiarity of search engine and research tools. They find useful information resources and services by identifying the subject area or topic . The user read content to identify the company product and services and what new product does the company have. They browse the website for entertainment on where they can listen and download music. And finally they are looking for website that foster a community of interest .If you are user and finding information on the website, choose a website content that is easier to find, and that will meets the characteristics. Web content is where people look for in evaluating the quality and the value of web page content. The look and quality content of the website plays a role in how people receive your pages.

Web Design Inspiration

The web design represents a tool in building identity and with interaction to the user. Web design inspiration is something that you motivated to do or you loved to do. It means that you have passion in doing it whether what kind of field you want to do. It is just like talented artist or musician, they like to do their craft and give the feeling of satisfaction in doing it.Web design, is a passion and it's a learning experience in being part of the web design industry. As web designer, it will motivated us to used my creativity and resourcefulness in designing a website. Web design is not just a creative and artistic talent,but it's a learning process that used the best techniques and tools in web design. You need to be inspired in doing your skills, just like an artist they used variation of color and stroke. The web designer must identify the elements and navigation of the site. It is important that you know on how the user will navigate the site and how will they used the site. The artist is using a medium in painting, while “web” is the new medium that we used when surfing the site. It will give us information and will bring people together. The musician, they need to choose the kind of music for his audience, just like “web” the first step is to identify the target audience.The overall web design, must be creative, unique , simple and with the fresh idea of the creative mind of web designer. The design inspiration today is using the cutting edge of modern tools and technology in the industry.

Business on the web

The Internet and Web is revolutionizing the way company and the customers interact to one another. The web offers opportunities for creative breakthrough advertising and marketing communication. But the unique qualities of the Internet is critical to creating a successful brand presence online. We must understand the purpose and the strategic goals that a company has established for the website. They must identify the issues facing business today and impact their decision is overall web design, the challenges and opportunities that face them.How do we established your business online ?The businesses want to build a “brand or trademark” on their product on the web. The best way to established web presence is to build a web site. But before you start building your site, determine its purpose and write the content. Content is the area in which most small businesses fail. Anyone can build a web site, but to be successful, you have to fill it with good content. Second, is to build an online store as to place an order and the payment online. And finally, is to market the website online is the way to advertise the site online. The web is the medium as an ideal tool for relationship of marketing and business in general with the combination of skilled professionals, innovation and modern technologies. As the growth of the web continues businesses face the needs and opportunity to use the web as part of their strategies.

Tips In Promoting a Website

Most of the companies today want to establish their business online. And the Internet Solution Company can help advertise and assist in every way possible to get the best Internet Solution for the company's website. They are looking on the form of online marketing strategies called “website promotion”. It is a strategy that makes your website visible to the Internet. It is an effective way of getting good search engine ranking position in Google, Yahoo and MSN.

If you to have asked yourself “how do I go about promoting website online?” Here are the ways on how to advertise site online.

First, if you are launching a new site, your first step is to submit your site to search engine such as Google, Yahoo and MSN. Search engine submission process is also a way to get exposure on the web.

Second, is submitting your site to Web Directories. It is the form of website promotion that will submit site through directories that are categorized by topics.

Third, is through Banner Advertisement, this is a website promotion that consists of placing banner ads that usually scroll bar at the top of the web page. In creating banner advertisement; make sure you understand who you're targeting, the goal of your campaign, and how to creatively use the ad confines to get viewers to click on your ad, not away from it.

Fourth, Search engine optimization that refers to search engine position and placement, a concept whereby you improve your sites design and content to achieve higher ranking search engine. The use of keywords is the important element to achieved high search engine ranking and best described the web page. In search engine you must use keywords that are related to the website and most frequently used by the target audience.


Lastly, is through Link building, it is a website promotion that helps search engine ranking. This is the link that appears as anchor text of inbound links for the website. There are three form of Link Building. This are through - one way links, reciprocal links, and three-way linking. One way link is the way of endorsing the site through discussion forum that you can share expertise to other. Get active in online discussion groups and always include your URL in your signature. Another is through Article writing .The articles is used to get a link back to the site and it recognize of being an expert in that topic. Link Exchange is a complementary or competitor site that is related. It is your own link exchange by asking sites complementary to yours and to put your link on their pages and you'll do likewise. It is the number of links pointing to the particular site that will increase traffic. Three-way linking requires at least one person in the trade of two websites. It has different domains and preferably should be hosted in different IP Address. They get traffic between the sites, and the two websites get full benefit of the inbound links.

This is the effective marketing tools for companies expanding their web promotion. In implementing internet marketing strategy you’ll be amazed of your effort. It gives you the opportunity to expose your business to World Wide Web.

To be successful in web design

With the new technology moving forward at speed, undertaking the elements that go in to making a successful websites is now being part in business today.

To be successful in web design:

1. You must research your user audience.

2. Take the time to create several prototypes and let users play with them. Observe them in using those design.

3. Record their action. Listen to their comments on what they like and dislike.

4. Conduct surveys and by to conduct them yourself so that you can experience user's reaction.

5. There are many consideration for designing an effective websites, its appearance, it navigation, its speed and technology available. Good web design can be very simple in graphics, layout and interactivity. It is the user interface as a whole that makes a great web design . The number one goal of a website should be allow users to get at the information at the site.

6. The visual design is the use of graphics, background color , logos age size and use of text. Great graphics are always attractive to the user, but using graphics is an intelligent way will even more value to the user.

7. The interface design is about the use of menus, navigation within the site and create a link in every page so that the user will see it.

8. The technology consideration translating high end graphic techniques to the web, resizing their browser window. They must configure the server to redirect your users to different pages based on the browsers they are using.

9. The emerging technogies. The CSS, Flash, Javascript, PHP and other platform have the ability probably the most popular animation and interactivity. Web Designer should put on how technology maybe the used to enhance the site rather than lower value. The web designer will push their creativity into 4th dimensions to produce sites whose interactivity is beyond that of two dimensional web pages.

The appeal of the website will determine the success or failure of many sites in the future. Finally, site design must be work you proud to show. The priorities changes and grows daily in the World Wide Web. Success is about learning new ideas, and getting the most but of the one's that work.