Meet SMX: The Search Marketing Expo Conference

SMX — Search Marketing Expo — is the search engine marketing conference from Third Door Media, the company behind the Search Engine Land news site and the Search Marketing Now webcast series.

SMX is programmed by the sharpest minds in search marketing. Together, Search Engine Land editor-in-chief Danny Sullivan and executive editor Chris Sherman have covered the topics, interviewed the luminaries and educated generations of search marketers.

check the Search Engine Marketing Expo Event


All SMX Events

SMX Sao Paulo
Brazil
August 7-8, 2008

SMX China
Nanjing
September 23-24, 2008

SMX Stockholm
September 23-24, 2008

SMX East
New York City
October 6-8, 2008

SMX Singapore
October 13-14, 2008

SMX London
November 4-5, 2008

Internet Video Marketing with Internet Infomercials



Internet Infomercials 101: How to Use Web Video to Turn Your Web Site Into an Internet Marketing Sales Machine

Internet video marketing expert Michael Koenigs will guide you through the ins and outs of the New Video Web and how savvy business owners are leveraging its power to build traffic, sales and profits. Here are just a few of the insights you'll glean from this special session:

* What are the secrets behind Web video's power?
* How can small businesses with limited budget take advantage of it?
* How can you make effective Web videos without a camera?
* How to create Customer Testimonial videos, Product Demonstration videos, Training Videos, Viral Videos and put them all to work for you!

Register NOW to join Michael for the Internet Video Marketing 101 Webinar

Hurry, slots are filling fast for this information-filled presentation and Q&A!
By Infomercials

The Pay Per Click (PPC) Song

If you want more of PPC Professional, you would appreciate this RAP PPC Song by m0serious

PPC Song

Complete lyrics below:

You want to start SEM well heres what to do.
Focus on a product and find a niche too.
You want to get the listing,
I’ll give you some assisting
SEO & SEM, they are coexisting!

To cover all the bases,
you must have patience.
Research all your keywords and your phrases.
They all sound good but they may not be a factor.
Several ways to check and I prefer Wordtracker
Very vague phrases should get denied,
longtail keyphrases are more qualified.
Check the CPC, that’s the cost per click.
Make a judgement call, if it’s worth that hit,
If it is, then keep it.
If its not, then delete it.

Stay within your budget, that’s not a big secret.
Track your results, reporting is critical
and set your goals right be Google analytical.
Google Adwords and Yahoo Search Marketing
if your business local make sure you geo-targeting.
The user only clicks on what sounds best,
make sure you use very descriptive ad text.
It’s a must that you use correct landing pages
if they see what they want, they easily [get] persuaded.
When they convert that’s a win win,
when your site is bookmarked they’ll come back again
CPC will go, CTR will skyrocket,
ROI will get better, that’s more money in your pocket.
And if you smart, you’ll invest in more phrases
but that’s up to you, I’m just giving you the basics
you got it then fine, if you don’t hit rewind
listen closely and play it back 1 more time.

That’s just the start anymore might cost
I have to deal with my boss
If I tell you the secret sauce
like using paid search to enhance SEO
and revolving ad text is the way to
uh oh, I gotta go, that’s too much for you to know
but if you want more, wait for the next video.

resources:seoreligion

Optimizing Articles and Press Releases

Articles and press releases are two very helpful search engine marketing strategies that a lot of marketers still use today. But unlike in the past wherein the articles and press release can easily be found by the online community, the massive amount of articles and press releases today have made it more difficult for one to be singled out from the rest. It is now close to impossible that a press release about your new product or an article would be read by everyone.

Nevertheless, many companies still send out press releases and articles. Fact of the matter is, there are some articles and some press releases that are read by customers. Despite the heavy competition, there is still a way to reach your customers through the articles and press releases. The key is to create something that will capture their attention and will intrigue them enough to investigate and go to your website, user profile, or information center.

Here are some tips on how to make an article or press release that would stand among the thousands of other articles and press releases:

1. Get to Know Your Target Audience

Press releases and articles also have target audiences. We know that. We don't write and publish something just for ourselves; we do it for the benefit of others, too. When marketing, press release and articles are meant to be read by your target audience and you keep them in mind when creating that press release or article.

Knowing your target audience will enable you to write in a way as if you're “speaking in their language.� you would know ho to communicate to your target market and in the process capture their attention. You'll be able to include facts and information that you know would be beneficial for them and therefore will appeal to them. You will also be able to optimize your press release or article by defining the best keywords, knowing what keywords your target audience would be looking for.

2. Optimize Through Keywords

In knowing who your target audience is, you can research on what keywords to focus on to optimize your article or press release. Once you've found the best keyword for the article or press release, make it as a basis when writing. Optimizing through the keywords will help with your rankings in the search engines as the crawlers can read the press releases and articles. If your article or press release is about a certain subject, and you've honed on it very well, it can rank very high on the search engines.

3. Be Creative And Stand Out!

Stand out. You know there's a very fierce competition out there. Thousands of pres releases and articles are sent across the Web through the sites, emails, directories, and feeds. You need to do more than just write correctly... you need to write creatively! You need to think on how your article or press release can be of better help to the customers than the other articles or press releases. You need to give the audience a reason why they should pick your article or press release among the many thousand others.

4. Optimize On the Title

The title of the article or press release, not just the keywords, also count in optimization. Each article or press release should have a title that revolves around the keywords you chose. This will help in the search engine rankings and for more visibility when the keywords are being searched.

Of course, you should not forget to make the title interesting to hook the readers to read your article or press release. It will help to communicate easily with your customers and can drive traffic to your website.

5. Add an Image To Go With the Article or Press Release

An article or press release with an image or picture is much more enjoyable o read and look at than a plain one. Many readers usually don't read much at their first glance at an article or press release. Adding an image could lead them to read your article when it captures their attention. It's another way for your article or press release to stand out!

You can also offer links to the readers who want to download the image. It will not only help promote your press release or article, it will also help obtain image optimization and traffic.

6. Choosing the Distribution Channels

Submitting your press release or article on big PR distribution sites and article directories may NOT always be the best course to take. While the services will work just fine, you might want to take a course wherein you know you'll get more exposure and quality coverage in your own market.

With the great number of competition among articles and press releases in the press release sites and article directories, it might be hard to get through to your target audience. It is better to focus on exposing yourself in your own market.


Learning how to optimize articles and directories is a little challenging considering how vast the Web is. But with a little push here and there and some creativity and effort, one can find a way to stand out and reach out to his or her target audience.


The author of this article
Mary Ann Porsuelo is a webmaster from Agents of Value and is currently working on in Outsourcing Link Building. Article from Streetdirectory.com

Link Building For Effective Search Engine Optimization

A quality link building campaign pointing to your site should be in the same category and relevant in content to your website.

A quality back link pointing to your site should be in the same category and relevant in content to your website. The page where your link is located should be indexed by Google and the page should also have a Google page rank. The web page where your link is located should also contain no more than 30 other out-going links to other websites. Link pages with more than 30 out-going links are less relevant to the search engines. Having your link posted on this type of web page can affect your search engine rankings in a negative way. Other excellent techniques of acquiring back links are directory submissions, posting articles, blogs and forums.

[Read full detail]

About the Author:
James Day from Promotionworld

Social Bookmarking-Alternative Ways to Get More Traffic For A Site

Social bookmarking is the alternate ways to get more traffic for a site. It is a powerful tool because it will help get more traffic , back links fora site and be familiar to the social bookmarking groups.It is the popular way to store and to share links through the Internet.Many social bookmarking services allow users to subscribe to web feeds based on tags, or collections of tag terms. This allows subscriber to become aware of new resources for a given topic .It is the tools to use along with search engine optimization to make their website visible. The more a web page is submitted and tagged, the more chances it has of being found.

Here's the list of social bookmarking sites that will surely help with your site.

Digg. - This is the best social bookmarking site .This is the technology website that combines social bookmarking, blogging and RSS. With digg users submit stories for review and the editor
to decide which stories go on the homepage.

De.li.cious- It keep links to your favorite articles, blogs, music and more on and access them
from any computer on the web, share favorite with friends.

Listible. This is the technology website that can add links of your products and services and share links with friends.

Technorati. This is the authority on what's is going on the world of web blogs. This is the site that combines social bookmarking, tagging, and blogging.

There is a lot of social bookmarking sites or web page bookmarks specialized to specific subject or format . It has more recently inspired the successful news or articles of the specific topic or category.

List of social bookmarking site

Press Release as a Cost-Effective Marketing Tool

Press release is a news statement created for a company, person, event or product. It seeks to show to a particular editor or reporter the newsworthiness of a subject. Some press releases are created by a PR firm for other company while most of them are made by a company itself who wants to promote something. Press release has been used as a marketing tool for a long time. We frequently read various reports about a company that offers new services or products or an actress promoting her new line of beauty products. These are all press releases. Press release had been a great help to businesses today.

One benefit of creating a top-notch press release is credibility. An article initiated by publicity efforts is viewed as the product of the reporter who wrote it - an objective, third-party observer whose positive comments about your business will carry great weight. Press release is not annoying to read, unlike traditional advertising that most people are very sick of. The major advantage of a press release over the traditional advertising is the cost. Advertising space costs money, but the press release is almost free. The best way of learning to write a top-notch press release is simply to read top-notch press release. In this way, you can gather the essential points in making a good one.

About the Author
Glenn Evan Comanda, SEO Specialist | Web Design and Search Engine Optimization

Successful link building strategy

At the start of the SEO industry, building links from directory submissions such as web site reviews and web awards sites sent significant amounts of traffic. Google changed all that
Link building is the backbone of the Internet. The Internet is essentially a giant web of these interlocking links that connects one site to another. Beauty can help a website once a visitor arrives, but without the work of link building, that website may never get the chance to convert the customer because the customer might never have know the site existed
Link building is an essential link to successfully marketing your website . Encouraging in-bound links is one of the most important activities if you want to achieve a high listing on Search Engines like Google. Many search engines determine the value of website based on the number and quality of other websites linking to it. It is a simple process where you are required to generate as many inbound links to your website as possible. These links will be placed on other websites at relevant site and guide users on that website to your pages. This is commonly referred to as Link Popularity and the process of improving link popularity is referred to as Link Building
Link building also effects on Search Engine Ranking. The more quality Back link you get for a websites the more you get the top position in search engine. Link building process is very critical which take to the top of the search engine and also can be cause of yours panelizing by the search engine. Use all the legitimate ways of building link popularity for your site
A lot of site owners are much more reluctant to trade links or reciprocal links because of that search engines are penalizing sites involved in reciprocal link exchanges. It is well acknowledged that one way links are much more effective in building your site's reputation with the search engines. However, it is impossible to expect someone to link to your site without anything in return.
A Multi-Way Links or three way system, you can now receive one way links to your site from many site owners. All you need to do is to link to other sites (who are not linking to you) in return. This is a very powerful way of building link popularity for your site and you can be certain that the links are coming from good quality sites
From Link building you can build a solid foundation for all your online marketing techniques, especially for natural search optimization techniques. The tactics don't change when optimizing a Web 2.0 blog or website.
Successful link building is all about increasing the number of high-quality, inbound links to a Web page to raise its visibility in search engine results for specific keywords and keyword phrases. As a result, there are several link-building tactics that require particular attention for your website
Good link building starts with your home page. Happy linking makes for a happy home

Making A User Friendly Site

If you were to walk into a business establishment, browsing a website but you couldn't find the products and services that were being offered for sale or someone that could help you with your inquiry, chances are pretty good that you would leave it? But when you look at a website that's poorly designed, the same things happened. Visitors who can't immediately figure out a website are more than likely going to go back to the web search page to see what other sites are available.

Visitors are coming to your site for a many reason. Whatever that reason may be, you want to provide them with what they are looking. Are they coming to find information on your business and services? Are they coming to read articles on a particular subject? Whatever the case may be, the information that your website provides needs to sufficiently meet the expectations of visitors.

It's a matter of creating a user friendly site and here's how you can do it.
Now how are you going to make your own website friendlier to your readers and visitors? Actually, what would you do to gain new visitors' attention and daily visit? Of course if you have a company site or a static site where there aren't much updates, you won't gain as much from it. You're more likely to gain sales or advertisers rather than continuous readers and visitors :-).
Everyone who owns a website wants their website to be more user-friendly. The fact of the matter is, the more user-friendly your website is, the more likely people are to come back
When developing a website, the user's wants and needs should always be in the forefront of the decision making process. It doesn't matter what type of website you run, it needs to be user-focused. Unfortunately, sometimes it's easy to get caught up in the design and development process and create a site that satisfies the designer or the owner but doesn't really provide visitors with much value.

Following these basic and web standard concepts will ensure a good start to designing a user-friendly web site. Attracting visitors, search engine optimization and marketing, and helping a visitor respond favorably once they are on your web site are a whole other matter.
Use good design elements and structure to make your web pages more attractive, inviting and easier to follow. Keep paragraphs short and to the point using key phrases and punch lines. Don't bore your viewer. Use dark text on light backgrounds. Always use excellent writing skills with proper grammar, punctuation, spelling and user friendly vocabulary.

The colors you choose for your website is actually a huge factor to being user friendly too. If you have bright colors, it would most definitely hurt a visitor's eyes regardless of what your website's topic is. Choose something soothing and keep it to only 2-3 colors rather than 10-20 different conflicting colors.

In a web page you don't have that luxury. However, you have a very simple way to tell your visitors where they've been: just give your visited links a different color.


Here at our professional seo and internet marketing services company, we pride ourselves on being a pay per click company that you assured that we will give you the best value for money campaign and performing pay per click campaign.

Go Ahead Sign Up Today and Select The SEO Value Plan that is best for your company

Logo as a “corporate branding of a site”

Logos and marketing materials are integral part of a company's brand establishment strategy.
A company logo will help tell identify and represent the corporate branding of the companies, business naming, and company image that will represent the aims of the business.
They want a logo and a web design that would stand out and create a lasting impression. Did not want a logo that was too complicated,.
A logo done by a professional logo designer can add to your business done by a graphic artist can ruin the credibility of your business in no time but when done by a. A logo design specialist can help you to decide which type of logo is best suited for your business and can make people perceive your company as a huge corporate house with much credibility even when it might be just a one man shop
A logo designer must have a Close attention to colour, font, layout and use of the brand across all designs, including the website, logo and content.
And you need a logo that expresses your corporate ethos, something that you and your co-workers can be proud of. A logo design that does not suit your organization will not resonate with your staff or your clients. It hurts to be proud of your work when your branding does not match your professionalism or reflect your hard work. Do not risk misbranding your company - work with logo design experts to get the logo you need.

SEO vs PPC , which method is best for your company

In today's Internet marketing strategies, being on search engines is not enough for the user: sales are a matter of trust on which they give benefits to your site. Web visitors become customers when you give them the content they're searching for.

However, along with growth, there are some misconceptions about the industry's future. New client growth is not what it should be and should given the marketers' appreciation of the importance of search traffic for their companies.

SEO (Search Engine Optimization) and PPC (Pay Per Click) are search engine marketing techniques that are used to drive targeted traffic to your website but can generate revenue as well.

PPC, or Pay per Click, ads are a way of buying visitors to your website by bidding on advertisement placements among the search engine results for specific keywords. It is a search engine advertising that allows you to quickly leverage search engine traffic by "bidding" (paying) for keywords related to your product or service

Search engine optimization, or SEO, is a natural way of achieving top search engine placement by creating a keyword rich website with a strong linking structure. Search Engine Optimization provides the lowest-cost traffic to your site but results generally take months to show up.

But which method is best for your company?

Advantages and Disadvantages of SEO vs. PPC

- SEO create high search engine positioning for your website while PPC requires a higher initial investment. SEO website will require little no additional cost to keep bringing in high qualified traffic while PPC as you stop investing money, the traffic comes to a screeching halt

- PPC will provide you with an immediate boost of qualified visitors, lead and sales giving a fast result for a site. It is an advertising program that seeks fast results and a good return of investment while waiting for your SEO program to come up.

- SEO free search engine traffic would convert somewhere in the middle and ranking for broad keywords would provide traffic that is looking for something other than what what a page offers.

PPC is increasingly vulnerable to click fraud. It is a growing problem that further reduces PPC's ROI relative to SEO. Although search engines do their best to hinder PPC click fraud, it is impossible to stop altogether. Natural SEO results are aware to this kind of attack. The web publishers that display your PPC ads through contextual advertising can earn revenue by implementing fraudulent clicks. Google and Yahoo can detect some of this fraud, and increasingly they are crediting PPC advertisers for suspected fraud, but there are ways to evade this detection

So, as a short term strategy pay per click gives you the clear advantage over SEO. But, the disadvantage is the cost involved. Depending on the market demand for your keywords and clicks, your PPCSE campaign can generate tons of traffic and can cost hundreds, even thousands per day. With various optimization strategies you can lower your costs, but over the long term natural search engine optimization will give you a higher return on your marketing dollar.
Whether running a PPC or SEO strategy or both it is important to select appropriate key words. In a business one of the most overlooked aspects is to make sure you target your local market.

Article Writing and Blogging, internet marketing strategy that will give you a lasting result

Most popular website is carefully design with the users in mind to convey message and the rich quality content. But do you know that? The success of the website and business today is through “internet marketing”. It is beyond the website building and promoting the website. Internet marketing strategies include each and every aspect of online advertising services, products, and the websites that includes the email marketing, search engine marketing and search engine optimization

Search engine optimization (SEO) is an internet marketing strategies that provides the lowest cost traffic to your site and builds a website that is search engine friendly. You can improve your rankings with natural search engine optimization is by boosting your “link popularity” and by acquiring for links that point to your website. These links include the “article writing “and “blogging”, that will give you lasting results and a long term traffic from the search engines.

These links from “article writing “ and “blogging” are the best promotional technique to promote site online that will achieved the desired result for a site. Let us compare the difference between “Article Writing” and “Blogging”. Both will have a high search engine ranking and the web site traffic.

Article writing is something formal and uses a right guideline in writing. It's about sharing your own opinion about the specific topic. It is not needed to learn article writing in general but adapt the formatting style in writing. In writing article, you must use the original content that will not cause duplicate content and with a unique title that will catch the attention of the user.
A unique title can have a better impression and can possibly give a feedback to the user.
It is about building your name, recognition, credibility and getting back links for the website. In article writing you must achieve the objective, target audience, and keep the article shorts and straight to the point. The article writing should have the information about the editor; it's about “editorial information”.

“Blogging”, is everybody's personal diary, strong editorial voice and it’s informal. The user is expecting to read about the person or company blog. Blogging is something that you use for personal opinion or for own experience. It is the way to meet new people and can interact with the site. It is the way to view the website content and to get some visitor.

Article writing and Blogging is having the opportunity to use the web as part of their business and internet marketing strategy. Finally, Article writing and Blogging is the way to motivate, interact to the users and the way to the success to their business goal.

Internet marketing as the way to convert your business goals

The users are typically browsing the Internet, so the marketing messages can reach him personally. The Internet has brought many benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. This approach is called as internet marketing, where the advertisements are based on search engine keywords entered by the user.

Internet Exposure of your website can work with you to capture your market when they convert the impressions to reach your business goals. Internet Marketing doesn't always mean to the website. It is beyond the website building through the website. Internet marketing strategies include each and every aspect of online advertising services, products, and the websites that include the email marketing, search engine marketing, search engine optimization, market research, banner advertisement and the direct sales strategies.

Expert search engine optimization(SEO) advice is offered to make sure that nothing is overlooked, that major internet marketing opportunities are identified, and even though there are more loose ends than you can count, that none are forgotten. All the internet marketing considerations should be carefully considered before tactical website design, internet marketing, or traffic-generation tasks begin. There are a few recommendations for how to maximize it and to help drive traffic to your site.

Internet marketing refers to the advertisement placement of products or services over the Internet along with the different stages through SEO, SEM, banner ads, email marketing and web 2.0 strategies.

Making your website to more successful is by focusing the effectiveness of search engine placement procedures and tasks, and also provides insights into many other highly effective promotion methods. Search engine optimization is an internet marketing technique or method that when done its right, it can produce results that will outlast any other marketing investment you can make. In fact, SEO is absolutely vital to your search engine marketing success. As a result, every business wants to have the top search engine ranking for their targeted keywords.

Picture is worth a thousand words

The old saying that a 'picture is worth a thousand words' is definitely true when you're trying to get information or knowledge to go from your head into someone else. Even those of us who communicate mostly through the written word accept that this is also true. Thousands of words compiled to describe a situation can be overwhelmed by one visual image like “logos”, “graphics” images, pictures, videos and photographs. When you're communicating, you have a thought over your head with a representation of what you're trying to convey, and the listener/receiver has a thought over his head with a representation of what he thinks about what you're saying.

Well designed and positioned web graphics and images including logos captivate a web visitor to browse the products, services and information. Creative graphics provide the visitor a visual appeal making it easier for the visitor to quickly understand the message that is being communicated.

The same thing is true when a visual image is created on site and used as part of a website. We created a graphics and images, but our minds are more absorbed in looking at the visual images at the site being presented at the same time. We have excellent brains that will always be capable of better graphics than the most exceptional technology. Our mind believes what we see more than what we hear.

Good graphic imagery, like any good art, tells an entire story. One way to build more effective graphics is to create images that tell a story. Still life pictures, object-based graphics and abstract backgrounds can range from interesting to inspiring, but sometimes the visual presentation calls for something more

"This game would be excellent and worth your time, if only the graphics were better.